After receiving requests and demands for affordable sports eyewear through the early 1990’s Sunwise® was founded to fill the gap in the UK sports market. Sunwise® was born in 1996 in the university city of Oxford, United Kingdom from parent company Trans-Global Sports Ltd, renowned for quality and service in the sports industry since 1988.

After overwhelming success of the first collection the team were able to fulfil their dreams to create and develop affordable sports performance eyewear which showcased the best in British design and quality.

Over the last 20 years Sunwise® has released many innovative collections and models designed so you can look good and feel good whatever your sport or passion.

By listening and working closely with the Sunwise® community the brand has designed light and comfortable models with effortless style to appeal to all sports and lifestyles.


Market Recommendations

Sunwise® has been overwhelmed by the response to the brand and products over the last 20 years and has collected many awards, recommendations and positive reviews. Each time the excellent value and brilliant customer service of the brand is highlighted.

“A must-have for runners all year round”
Runners World

“Great for all weather & environments, these tick all our boxes.”
Men’s Running

“With Sunwise you can concentrate on your run without any distractions.”
Women’s Running

“Protection, enhanced vision and look great too”
Today’s Golfer

“Strong, lively and unique”
Wisden Cricketer

“Light, comfortable and secure”
Runners World

“Sunglasses for sports enthusiasts”
The Times

“Best Buy”  
The Independent on Sunday

“Ideal for all-day use in all strengths of light” (Chromafusion 2.0)
Golf News

“Well suited to variable UK conditions and come at a realistic price” 
Cycling Weekly 

The brand PR coverage includes Men’s Fitness, Men’s Running, Women’s Running, Runners World, The Independent on Sunday Newspaper, The Times Newspaper, Best of British Review, British Embassy,  London Metro Newspaper, EasyJet Inflight, BBC Great British Weather TV programme, Golfer, Golf Today, Grassroots Golfer, Golf365, Golf Blogger, Golf Range News, Ladies Golf News, Golf News, Golf Monthly, The PGA Professional, Today’s Golfer, Pro Shop Europe, SGB Golf, SGB Sport, Sport Insight, Cycle Weekly, OCC Outdoor, Trail, Top Sante, All Out Cricket, Student Festival Guide, Athletic Weekly, Autosport & Optician.


Award Winning British Brand

Sunwise® has been listed by the UK Government as a success story after being awarded The Best British Export for its “Quality and Design” and for “Demonstrating Excellence in International Trade” by UK Trade & Investment. The Sunwise® ranges are built with excellent quality and have proved real winners with leading UK retailers and international trade.

Men’s Running – ‘Outright Best Sunglasses’ (Gold Award)

Women’s Running – ‘Gold Awarded Best Sunglasses’

Running Fitness Magazine – ‘Awarded Best All Rounder’


Your Sunwise

Giving back to the community has always remained at the heart of Sunwise® and since the beginning the brand has motivated and supported up and coming athletes and teams in all variations of sports.

Sunwise® is proud to support talented athletes such as first ambassador windsurfer Steven Hackey, England Athletics, GB triathlete Sam Webster and golfer Johanna Björk in their journey to reach goals and achieve dreams. See the Sunwise Team here.

Great levels of feedback coupled with your interest in supporting the development of Sunwise® innovative products has been the key in helping us become the brand that you love, trust and respect.  


Our Location – Oxford, UK

Known for its towering spires and world famous Universities, that has been home to royalty and scholars for over 800 years, the city of Oxford is still today one of the most prestigious cities in the world.

As well as being home to some of the most beautiful and historic architecture Oxford’s present day achievements are just as impressive due to the growing hi-tech community.

You can get a real feel of the perfect blend between traditionalism and modern day in every aspect of Oxford. Cornmarket Street, the city’s central thoroughfare, is an excellent example of Oxford’s mix of the old and the new. At pedestrian level, it is full of modern shoppers, but cast your eyes upwards and you’ll be rewarded with a host of interesting buildings in a wide variety of styles from across the eras.

Oxford truly is an inspiring city and has always led from the front in terms of education, design and socialism, paving the way for some of the greatest ideas and stories ever recorded.